One of my startup CEO clients and I have an ongoing argument. What’s more important, product or people? Of course, he’s on the product side, I’m the people person. And here is the cool part: I’m winning!!!
Actually, I was always winning because no matter what phase of business you are in, people are your most important asset. Who else is going to help you to GET your product to market and who’s going to stick with you through the startup rollercoaster??
Yes, you do need a solid product and however you can get there, get there.
But then what?
Then it’s time to pour the fuel on the fire.
Because here is the thing: as much as this is PAINFUL, you have to realize that the same people who got you to Company 1.0 are not the ones who’ll get you to Company 10.0—and 10.0 is where it’s at!
What you need to get there is an A-team.
I talked about the 3 things that you can’t do without to get that team of A-players:
Hire for it
Topgrade for it
Lead for it—meaning now YOU have to be an A+ Player!!
The third thing is the hardest part because that is THE CORE of your role. If you can’t be that A+ leader, you may be able to hire A-players—if you are a really good salesperson.
But it’s another thing to KEEP them and to get the best performance out of them.
I mean, you might as well, you are spending a ton of money on them...
…you might want to check out the video here.
Let me know what you think.
Thinking differently is what got you here, but the same thing that got you here won’t get you to the next level.
P.S You don’t want to feel like you just can’t get this thing right. There is NO SCALING without getting this really dialed in and it’s WAY EASIER SAID THAN DONE. We just put out a great new free training that addresses all this in detail so if want to know more about this, go to bulletproofstartups.com and watch the presentation.